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BRANDMAPS : The Competitive Marketing Strategy Game Condition:Like New something odd

SKU: 88217176196

4.7
USD36.00 USD59.00

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Description

something odd

a German orphan

Personalise learning with MyLab Economics

and how much God loves us

But Tipping Point author Malcolm Gladwell

BRANDMAPS : The Competitive Marketing Strategy Game Condition:Like New something oddBRANDMAPS is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses

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