Profit from the Core: Growth Strategy in an Era of Turbulence Chip Heath Abraham's Promise

Abraham's Promise

or more precious than a secret

" -- The Cleveland Plain Dealer

a psychopathic former client obsessed with feeding him to wild boars

who brings his mother babies

Profit from the Core: Growth Strategy in an Era of Turbulence Chip Heath Abraham's PromiseAn indispensable strategic guide for leaders in all industries based on a ten year study of 2,000 companies. Rigorous analysis of what drives successful growth strategies, consisting of specific company examples, financial performance histories, industry case studies, interviews with CEOs, etc. Identifies enduring and often counterintuitive lessons on achieving profitable growth over the long haul. Makes a compelling case that it's the core business