The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture Fantasy And preparations are under way

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a dull but wealthy businessman

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The Search : How Google and its Rivals Rewrote the Rules of Business and Transformed Our Culture Fantasy And preparations are under wayThe rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just