why do people smack cigarette boxes packs are being stripped of advertising around the world. But not in the US Boxed vs. Soft Pack Cigarettes

Compact packs are smaller, usually measuring around 70 millimeters in length, while slim packs feature reduced width

These measures help protect consumers from purchasing counterfeit products and safeguard brand reputation

Even when that link was publicly drawn, the industry has worked to downplay it as much as possible, writes the World Health Organization

Under the same law, menthol cigarettes and skinny "lipstick-style" cigarettes will become a thing of the past in the UK by 2020

Today, health advocates are fighting to have tobacco packaging be even less attractive using measures like requiring tobacco products to be sold in plain packaging and using the worlds ugliest color to turn people off.