These ads, which reached into the 1980s, presented the cigarette as an accessory for any outfit, featuring fashion-forward models under a slogan advising consumers to Wear a Max today. Further, these Wear a Max ads spoke to feminine concerns with beauty, claiming that the cigarette is long, lean and great looking, insinuating that by smoking an attractive cigarette, the smoker will be attractive, too.
Smoking-attributable mortality, years of potential life lost, and productivity lossesUnited States, 20002004
The Smoking Part of You Over time you created an unconsconscious PART of you that compels you to smoke
While the products can now be legally sold in the U.S., the FDA stressed they are neither safe nor FDA approved, and that people who dont smoke shouldnt use them
It might be that the room is too breezy, the smoke is too light and airy, or youre using too much force