La Vie Parisienne - La Sérénade de l'Eté - June 1928 Original Magazine Cover Print Georges Léonnec

Georges Léonnec

Lucien Baylac and Rene Pean

Made to advertise a baking and pastry exhibition

Printed in 1957 it was designed by artist Pritschki as part of a series produced for the 3rd International Friendly Youth Games in Moscow

This is an  example of Swiss graphic design at its finest

La Vie Parisienne - La Sérénade de l'Eté - June 1928 Original Magazine Cover Print Georges LéonnecFounded in 1863, La Vie Parisienne was originally designed to appeal to the upper classes, offering literary pieces, society gossip and articles about the arts. It also featured the work of immensely talented artists like Georges Barbier, Gerda Wegener, Chri Hrouard, Georges Lonnec, Maurice Milliere. The artwork was considered risqu, even erotic (think early porn for the intellectual). Chri Hrouard did some great illustrations for La Vie Parisienne.