These points could ultimately push BATs IRR towards mid or high teens
The usual GLP finesse is present and the blend is nuanced without requiring constant attention to technique to enjoy its subtleties
Nonetheless, I think there's still a lot to be said in its favour
Key Activities Define business problem research objectives hypotheses Identify target segments: industry, company size, geography Map stakeholders: CXOs, procurement heads, technical buyers Develop TAM / SAM / SOM analysis Prioritize use-cases and map value chains Data Sources Industry reports, whitepapers, investor presentations Government databases and trade associations Company filings, press releases, patent databases Internal CRM and sales intelligence systems Key Outputs Market size estimates - historical and forecast Industry structure mapping - Porter's Five Forces Competitive landscape & market mapping Macro trends - regulatory and economic shifts Three Modes of Inquiry Qualitative In-depth interviews with CXOs, expert interviews with KOLs, focus groups by industry cluster - to understand pain points, buying triggers, and unmet needs
Available in three sizeseach sold separately: Style solo or mix sizes for a curated vignette
