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Below is the upside case: US doesnt ban menthol Share gains drive NGP revenues at 20% CAGR, to 13b GBP in 2030 55% incremental margins in NGP, creating 36% terminal operating margin (still a little lower than the company average) Flat 51% margins in combustibles with no menthol ban Stock trades at near market-ish multiple of 15x on substantial NGP transition The above are very much possible

Both brands were created in 1910 and between them they dominated the French market for decades

Some of this increase is explained by the City shifting funds that were once outside the five-year plan window into it resulting in no net increase over a longer 10-year period

That's largely because of currencies woes, which hurt other international companies on this list

Also, you can score this brand in 6oz or 1lb bags, your choice