In a seven-country longitudinal survey, 22 there was no significant change between Wave 1 (transition period) to Wave 2 (post-standardized packaging) in the percentage of participants in England who reported that their own brand was no different in harmfulness compared to other brands (78.1% W1, 78.6% W2) or that their own brand was no smoother or harsher compared to other brands (30.4% W1, 32.6% W2)
(1993) There is no slimmer way to smoke
When the 2009 Tobacco Control Act prohibited the use of modified risk health descriptors such as light, mild, or low tar in cigarettes, Marlboro circumvented the rule by changing the names of their Marlboro Light cigarettes to Marlboro Gold, while Marlboro Ultra Lights became Marlboro Silver and Marlboro Mild was renamed Marlboro Blue
Chesterfields blend of Virginia, Burley, and Turkish tobacco set it apart, but as health awareness grew, the brand struggled to maintain its market position
Dimensions: 3800 x 2533 px | 32.2 x 21.4 cm | 12.7 x 8.4 inches | 300dpi Date taken: 28 July 2025 Location: USA More information: SEARCH TIPS FOR MY IMAGES: USE AMERICAN SPELLINGS & WORDS