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twists and warps it into a story that is surprising
' An eye-opening journey of discovery for anyone unfamiliar with the breadth of Bush's work
it was a testament to the power of community
Dream Big BINGO
But in The Six Disciplines of Strategic Thinking
Brainjacking FD25 twists and warps it intoBrainjacking explores the psychology of storytelling the ability that makes us human. To discover how science intersects with our desires and decisions, the book pulls together three ways that we use story to modify others' brains: informing, influencing and manipulating. Running through education and politics, advertising and marketing we discover how techniques can range from subtle nudges and subliminal influences to powerful emotional
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