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While the approximate retail value for sweepstakes prizes in the last few years has been roughly $5,000, a single pack-a-day smoker can contribute tens of thousands of dollars to Big Tobacco's coffers over a lifetime, even after discounting federal and state taxes -- and before adding revenue from new customers drawn in by extension

In September the organization will officially change its name to Truth Initiative

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In September 2011, Kyodo , reported that nearly 40 percent of leaf tobacco growers in Japan intend to discontinue cultivation in or after 2012, responding to a recent call from Japan Tobacco Inc