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In the way that Rachel Carson took on the pesticide industry in her ground-breaking book Silent Spring
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and that these stories and the country from which they have grown will be honoured
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the energy field that is the source of reality
THE SAGE HANDBOOK OF SERVICE-DOMINANT LOGIC eBOOK LIT202 In the way that RachelService Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues,
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