Study questionnaire and variable definitions The study questionnaire, designed to be self-completed, collected information on sociodemographic factors, perceptions about the harmfulness and addictiveness of e-cigarettes, use of e-cigarettes, cigarette smoking, and measured dependence on e-cigarettes
The tagline "Alive with pleasure!" and "After all, if smoking isn't a pleasure, why bother?" emphasizes the brand's message of enjoyment and leisure
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This recommendation was based on evidence around tobacco promotion in general and studies which examined the impact of changes in packaging on knowledge, attitudes, beliefs and behaviour
All the cigarette packaging that is manufactured now is devoid of all kinds of branding elements