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a selection of tables
Published in 1996 by University of the Philippines Press
and government bureaucrats
this book is a tribute to ancestors who have passed on
Its one hundred essays survey more than 2
How To Make A Benta- Anecdotes, Lectures & Articles from the Advertising Wars Fiction a selection of tablesHow to Make a Benta is partly an autobiography and a virtual history of Philippine advertising over the past half century. The author worked in broadcast production, copy, creative direction, account management, PR and general management before becoming president and CEO of Advertising & Marketing Associates, one of the leading agencies in the Philippines. He immigrated to the U. S. in the late 80s to set up his own agency, Minority Media Services,