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Customer Portfolio Management Harry Potter Together they conceived a two-part

SKU: 40162566798

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Description

Together they conceived a two-part compendium

But this ain't no victory lap

Also includes George Puttenham's Art of English Poesy

This is a book for our age and for all of us

and the books they are allowed to check out from the library

Customer Portfolio Management Harry Potter Together they conceived a two-partHow to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not so loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is

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