You already know that strawberry is pink, red is cherry, mint is blue, that's what makes you feel like you're already smoking before you can smoke. (FG4, MX) In addition to indicating a specific flavor, the colorfulness of a pack also seemed to evoke generalized or novel flavor expectations: For the colors, more than the taste, for the colors, the presentation [of the] Crystal Violet was new to me at one point, and it strikes me as a good flavor. (FG3, MX) There are a lot of colors, it looks like a candy. (FG8, PH) Overall, participants indicated that colors increased the appeal of the cigarette pack, especially certain combinations, blended design, and vibrant colors: The way colors were blended and complemented seems very cool and ingenuous
Ensure that the design aligns perfectly with your brand and meets your customers' expectations
Manufactured by Philip Morris, the company behind world-famous tobacco products, Chesterfield has built a reputation as a reliable cigarette brand for everyday smokers
How to Tell If a Pack Has Gone Bad No one wants to smoke a stale pack
[DOI] [PubMed] [Google Scholar] 108.Rehman R, Bhat YA, Panda L, Mabalirajan U
