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Updating the Beer Institutes Advertising and Marketing Code to accommodate the growing number of innovative products in the marketplace gives consumers the information they need to make informed choices and consume responsibly. The Distilled Spirits Council of the United States (DISCUS) issued its own revised guidelines earlier this month, addressing concerns that new alcohol crossover products launched by traditional soft drink producers may potentially be confused with their non-alcohol counterparts. The updated guidelines for suppliers included the development of product packaging and branding that is clearly and easily distinguishable from non-alcohol beverage counterparts and the inclusion of product labels, packaging, and promotional materials that makes it clear that it contains alcohol. The trade group also issued guidelines for retailers, including not to display or promote crossover brand products in a manner that could create confusion with the non-alcohol beverage counterpart.
This strategy is a bit hit-or-miss
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the fiscal strategy is explicitly designed to reduce consumption on the path to a smoke-free generation target by 2030
