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Transforms hair and restores volume
The incorporation of Sunflohair™ Complex makes it possible to increase color intensity and provide active protection with lasting results
accompanied by an incredible 50% faster drying time
you can pair it with IGK's Blonde Pop Purple Toning Conditioner
Provides frizz reduction
Alter Ego Italy TF Superlighteners (Choose Your Color) joico Transforms hair and restores volumeAlter Ego Italy Technofruit Color is a permanent ammonia cream color with 122 intermixable shades across 24 color families. Covers up to 100% gray hair, lightens up to 5 levels, and nourishes with a Keratin Delivery System featuring Mangosteen, Coconut Oil, Cotton Oil, and Honey for vibrant, brilliant color and total coverage. PPD free formula. Easy to mix and apply with a creamy, conditioning texture.