PROUD Signature Scent The Final Coat and keeps your dog looking

and keeps your dog looking and feeling fabulous

The customizable coat-specific shampoo ensures your dog receives a formula perfectly suited to their unique coat type

Start with THE SENSITIVE ONE to cleanse delicate skin and coat without over-stripping

" This is a full

high-performance

PROUD Signature Scent The Final Coat and keeps your dog lookingREFRESHENING DEODORIZING HAPPIFYING We at PRIDE+GROOM are obsessed with PROUD, our signature scent. We've spritzed the dogs and anything else that would sit still since we first completed the award winning formula. With notes of bergamot, citrus and ylang ylang, its fresh, unusual, and just like your dog, an instant mood lifter. If we were sentimental, wed say it smells like unconditional love. But were not. Although, to be fair, it kind of smells